For example, it can be applied in advertising strategies, or it can also be applied in the aviation world or space exploration. Graphic design has, as a field of application, different areas of knowledge focused on any visual communication system.
The design work can be based on a customer’s demand, a demand that ends up being established linguistically, either orally or in writing, that is, that graphic design transforms a linguistic message into a graphic manifestation. Usually, graphic design uses the aesthetics of typography and the compositional arrangement of the text, ornamentation, and imagery to convey ideas, feelings, and attitudes beyond what language alone expreses. They work on the interpretation, ordering, and presentation of visual messages. The role of the graphic designer in the communication process is that of encoder or interpreter of the message.
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Therefore, graphic design is an interdisciplinary branch of design whose foundations and objectives revolve around the definition of problems and the determination of objectives for decision-making, through creativity, innovation and lateral thinking along with manual or digital tools, transforming them for proper interpretation. Design is based on the principle of "form follows a specific function". Graphic design is the profession and academic discipline whose activity consists in projecting visual communications intended to transmit messages to social groups with specific objectives, using an applied art consisting of the use of text and graphics to communicate visually. Due to its interdisciplinary nature, graphic design can be performed in different areas of application: branding, technical and artistic drawing, signage, photography, image and video editing, 3D modeling, animation, programming, among other fields.
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